Web Design with Awareness Campaign for PROLEADS IMMIGRATION

Project Description

PROLEADS IMMIGRATION, a Canada-based company with a team of experienced immigration consultants, aimed to enhance their online presence and engagement. The main objective was to create a visually appealing website and produce a compelling video to raise brand awareness on social media platforms, ultimately increasing website traffic.

Step 1: Understanding Client Objectives

The project began by gaining a clear understanding of PROLEADS IMMIGRATION’s objectives. The client sought to leverage social media to boost visibility and drive more traffic to their newly designed website.

Step 2: Designing an Attractive Website

We designed a visually appealing and functional website that reflected the client’s professionalism and industry expertise. The focus was on creating a user-friendly interface that aligned with the client’s objectives, improving engagement and conversion rates.

Step 3: Creating an Awareness Video

Given budget constraints, a cost-effective approach was adopted for video production:

Video Acquisition: A professional video was sourced from Shutterstock to serve as the foundation for the campaign.
AI Voiceover and Editing: The video was enhanced with AI-generated voiceovers, creating more engaging content than static posts or images.
Editing for Engagement: The video was carefully edited to maximise user interaction and retention, effectively communicating the client’s message.